Linnea Tote Taupe

The Brand

Freja

Freja New York (frejanyc.com) is a handbag brand founded in 2020 by Lei Lei, a Cornell graduate who bootstrapped her dream work tote after struggling to find functional accessories for interviews, now crafting vegan leather bags like the viral Chrystie and Caroline in small batches for modern lifestyles. The NYC-based label emphasizes transparency, sustainability, and multipurpose designs with laptop pockets and key leashes, earning celebrity fans like Hailey Bieber and Katie Holmes while projecting doubled revenue in 2024.